Take a look inside this incredible new Birmingham flagship below.  Huge congratulations to Asif Aziz, Dean King, Janet Peto, Josh Pheby, Jason Bray and all the wider team on such a fantastic new opening!

As the Bullring continues to go from strength to strength - thanks to the hard work of Hammerson's Katy Letch, alongside Nick De-Pons and Toby Sykes, the new EE Experience store joins other recent openings at the centre including Sephora, River Island and Zara.

EE’s continued store expansion across the UK has now seen the brand invest more than £6m in the British High Street this year – and it’s got big plans for 2025 too, as it continues its confident hunt for new sites. As EE’s retained agents, get in touch with Nick Symons or Charlie Spilsbury if you know of the perfect next location.