Having launched in the UK in April in Oxford, Bracknell, Sheffield and online at www.houseUK.com, HOUSE has looked to Norwich as a prime location for its latest store.

Says HOUSE Executive Chairman and CEO, Steven Lew, “Our UK rollout has focused on opening the best stores in the right locations. Norwich is a natural fit for HOUSE. We’re passionate about cooking, dining & entertaining. We will be on hand to give keen local home cooks the tools they need to feel confident in the kitchen, with our unrivalled selection of brands and expert knowledge in store. We love cooking!”

The Norwich HOUSE store offers more than 4,000 products including cookware, bakeware, glassware, kitchen gadgets, small electrical appliances, knives, table linens and accessories. With online ordering available in store, as well as collections in store, Norwich residents will have access to an even bigger range of products and brands. The world class brand portfolio features exciting and exclusive offers from – Cuisinepro, Alex Liddy, LSA and Joseph Joseph, to name a few.

Existing HOUSE UK locations include The Lexicon in Bracknell, Meadowhall in Sheffield, and Westgate in Oxford as well as online at www.houseUK.com. Customers can sign up to the HOUSE VIP club either in store or online and enjoy an introductory 100 points. Each £1 spend accumulates a point and for every 500 points VIPs receive a £20 voucher to spend at HOUSE. Other benefits of the VIP club include, first access to promotions, competitions and invites to in store events.

“We’re excited for HOUSE to open in Norwich and for customers to experience this impressive new store which will inspire and delight even the most timid of cooks. HOUSE is going from strength to strength in the UK this year and will continue to seek suitable, desirable locations as part of its roll-out.” Said Alex Peck at MMX Retail.

Established in Australia in 1978, HOUSE is a member of the Global Retail Brands (GRB) family. GRB is the largest private Specialty Kitchen & Homewares chain in the Southern Hemisphere, with more than 170 stand alone stores. The UK is the first foray into the North hemisphere with a lot more planned.

MMX Retail is sole property advisor for HOUSE in the UK.