Sports Direct Cambridge

Game On! SportsDirect Opens New Store in the Heart of Cambridge

18 June, 2025
SportsDirect has opened its brand new 20,000 sq ft store on Fitzroy Street, Cambridge.
Sports Direct Cambridge

In a deal secured by Filippa Mudd, working in partnership with our joint agents at Bidwells, this latest opening is a great example of strong retailer demand for well-positioned city centre space, and reinforces Fitzroy Street and The Grafton Centre’s continued appeal with leading national brands.

A big shout out to Tim Lloyd and Rory Gittins of Cited Property, who acted for SportsDirect in the transaction.

Congratulations to everyone involved — it’s great to see the doors open!

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