In 2013, MMX Retail was jointly instructed to advise Smiggle on its proposed UK entry. Smiggle is part of The Just Group, one of Australia's largest retail groups.
In March 2014, the first Smiggle store opened in the UK in Westfield, Stratford. By the end of 2015, 46 stores were trading across the UK, and 100 stores by June 2017.
MMX Retail utilised its vast knowledge and experience to provide advice on a wide range of locations within the national hierarchy.
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