We were called upon to provide retail strategy, placemaking and development consultancy advice to facilitate the growth of the DLR commercial and cultural offering, and to increase the stations’ connectivity to the town centres in which they sit. The brief identified two overriding objectives:
The project comprised of three distinct components:
This project aptly demonstrates MMX's ability to review broad portfolios of assets and deliver projects which can drive revenues through active placemaking within both private and public realm. Due to the local nature of the DLR network, it was essential to ensure that the transport network remained a community asset, and as such we suggested non-commercial and commercial activations which would add value to the local community.
It was also important to maintain the cutting-edge image which the DLR wished to project. Therefore, many of the activations which we suggested could create legacy value to both client and user by focussing on the key topic of environmental sustainability.
By analysing a dispersed and diverse network of properties, we developed a detailed matrix for the client, importantly producing actionable commercial and non-commercial opportunities.
Enter your name and email address below to subscribe to our property email alerts.