Consolidating from two existing stores at the super-regional shopping destination into one elevated and expanded space, this new flagship ensures the telecoms giant remains perfectly positioned to deliver the future of customer experience at one of the UK’s leading centres.

Upgrading to their Experience format enables EE’s customers to get up close and personal with the latest products and tech - trying it, exploring it, and experiencing it firsthand, with expert guidance from the EE team.

A huge thanks to everyone who made today’s opening possible - Lakeside Shopping Centre’s owner SGS Group and asset manager Pradera Lateral, EE’s solicitors DWF and Jacinta Coffman, and project manager The BWA Consultancy’s Paul Townend.

It was great to be on site for the opening and catch up with the EE team, led by Asif Aziz OBE with Dean King and Josh Pheby. Grant Bentley led the property acquisition team.

And of course, a big shout out to FMX's Nick Symons, Lisa Hardy and India Bebb who were there to mark the moment and watch the ribbon being cut by former Lioness footballer Rachel Yankey OBE!

As EE’s retained agents advising on the brand’s new stores across the UK, get in touch with the FMX team about future opportunities nationwide.